We're Grand Parade.
We bet we can be a great match.
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We're part of William Hill

One of the oldest and biggest bookmakers both online and offline. We're among the pioneers in the online space and in fact - we've always been there with our bookie available on the web since 1998! 

Our ambition is quite bold - we strive to build a digitally-led, internationally diversified betting and gaming business on scale.

We continually innovate to bring our customers engaging ways to bet and game, whether in betting shops, sportsbooks, online or on their mobile devices. And we are committed to enabling them to gamble in a positive way, with a range of tools and systems that promote customer control.

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At Grand Parade...

We're the technology hub of the company. Our mission is to provide the entire world with the most exciting betting and gambling experience by creating solutions which matter with technology that rocks!

technology + sport + entertainment =

Explore our teams



Bookworm Friday: Five Books Recommendations from Kseniia Koltsova

In this series, we ask our William Hill colleagues to share their favourite book recommendations and tell us what specifically they learned from them. Today we present 5 recommendations from Kseniia Koltsova. Enjoy a good read!

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Looking for a brighter future in 2021? We might have just the thing...

Some amazing QA opportunities just appeared in Grand Parade. Check out what we've got for you!

Grand Parade is playing for WOŚP!

We have wonderful news for you! Grand Parade is playing for WOŚP (The Great Orchestra of Christmas Charity) this year.

Perks of working with us

Working with us has its rewards! We genuinely take your health, wellbeing, and development seriously so on top of a competitive base salary, we’ve designed a wide-ranging benefits package that will make your job enjoyable and comfortable. Find out what is waiting for you once you decide to join us!

Learn more about our benefits