We're Grand Parade.
We bet we can be a great match.
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We're part of William Hill

One of the oldest and biggest bookmakers both online and offline. We're among the pioneers in the online space and in fact - we've always been there with our bookie available on the web since 1998! 

Our ambition is quite bold - we strive to build a digitally-led, internationally diversified betting and gaming business on scale.

We continually innovate to bring our customers engaging ways to bet and game, whether in betting shops, sportsbooks, online or on their mobile devices. And we are committed to enabling them to gamble in a positive way, with a range of tools and systems that promote customer control.

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At Grand Parade...

We're the technology hub of the company. Our mission is to provide the entire world with the most exciting betting and gambling experience by creating solutions which matter with technology that rocks!

technology + sport + entertainment =

Explore our teams



We're ready for each and every little colleague to say 'Hello World'!

The birth of a baby is always associated with many emotions but especially with love and joy! As Grand Parade we want to support our colleagues and celebrate with them this special moment in their life!

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Bookworm Friday: Five Books Recommendations from Krzysztof Kubas

In this series, we ask our William Hill colleagues to share their favourite book recommendations and tell us what specifically they learned from them. Today we present five recommendations from Krzysztof Kubas. Happy reading!

Building fundamentals of Compassionate Communication with Daniel Kaszuba

In recent weeks we started to conduct the Nonviolent Communication Foundation training for our Grand Parade colleagues. Does it mean that we diagnose our people as violent? Well no… We mean yes… Or actually better read on and let us explain more!

Perks of working with us

Working with us has its rewards! We genuinely take your health, wellbeing, and development seriously so on top of a competitive base salary, we’ve designed a wide-ranging benefits package that will make your job enjoyable and comfortable. Find out what is waiting for you once you decide to join us!

Learn more about our benefits